If you are an avid deal hunter, chances are you have come across the latest web marketing strategy sensation of “deal of the day” coupons and websites, such as Groupon and Living Social. In fact, Forbes magazine called Groupon, the leading deal of the day site, the “fastest growing company ever.”
The concept appeals mostly to local brick and mortar retailers and large retail brands, targeting new customers through deals in order to physically draw them into their businesses. However, ecommerce merchants are also taking advantage of this trend, offering coupons on the deal of the day options on their sites as a method to drive traffic to their sites.
The way that deal of the day works, is you choose your location, and based on where you live, businesses from your general area will offer deals, or percentages off services or goods. For instance, if you live Rochester, NY, Rochester Groupon will display results from Rochester, as well as surrounding areas, including places like Buffalo and Syracuse, as well as Rochester deal of the day and Rochester coupon websites. Coupons can either be printed, or if you are using your smart phone device, can be scanned by an IQR code at the merchants’ place of business.
Aside from increasing traffic or customer visits to businesses, it also helps businesses to promote new services or products, as well as promote services or products that may not be as well known as some of their other product offerings. Customers are likely to try a new product or service if they are not required to pay full price, which is a universal appeal to most deal of the day shoppers.
If you are new to the deal of the day process, there are several great companies to choose from, offering discounts on everything from beauty services tropical vacations. If you are a merchant, and looking to draw in some new visitors, you may want to consider offering a service or product on a deal of the day website to promote your business. This is a great source for more.